![]() A trusted partner knows the ins and outs of the business and can support leaders in making fast decisions. During uncertain times, it’s priceless to have a partner that can strategically guide a company through anything that is thrown their way. They explored the ways that working with an experienced global digital CX provider gives access to a suite of capabilities like content moderation, AI data solutions, digital CX solutions, or cloud services. To help with this, my company worked with industry analysts from IDC on custom reports that were launched in our Better Together campaign. I’ve experienced firsthand how challenging it can be to win these deals and have some best practices to share on how to present your company as a trusted partner that the client can envision as an extension of their team.įirst, to get a company interested and comfortable, it’s important to highlight the key benefits of partnering with the right provider to gain their trust. In order to win these types of deals during a period of economic uncertainty, sales professionals need to understand the positioning their credibility as a trusted advisor is equally, if not more important than the actual product or service. It can even be argued that the current economic climate is even more of a reason to invest in partners that can help companies weather the storm.Īs a global head of customer experience innovation at Telus International, which is a digital CX innovator that designs, builds, and delivers next-gen digital solutions, I’ve seen how impactful and transformational it is when a brand works with the right external partner to support their goals. However, when positioned correctly, there is still an opportunity for sales professionals to showcase the value of their service. ![]() This makes it an extremely difficult environment for sales professionals looking to sell a provider service. When these conversations occur, businesses typically first look to cut external expenses like third-party vendors. This often means leaders have to figure out ways to cut costs without hindering business success. The challenge that many businesses are facing right now is figuring out how to recession-proof their business. Here he is:īrian Hannon: Today’s Daily Sales Tip is about selling a partnership to businesses during an economic downturn. Brian is the Global Head, Customer Experience Innovation & Technology at TELUS International, where he develops services, solutions, and teams to solve customers’ challenges. Scott Ingram: You’re listening to the Daily Sales Tips podcast and I’m your host, Scott Ingram. Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: 51 or Email: Transcript Join the conversation below and connect with Brian on LinkedIn!īrian Hannon on LinkedIn Submit a Sales Tip ![]() “As a salesperson, it’s important to understand that selling the idea of a partnership can be very different from a product offering and requires a greater level of trust.” – Brian Hannon in today’s Tip 1551
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